I have always found that people do not ask why enough, whether this is questioning why something is the way it is or perhaps why they do what they do. People tend to focus on what they do mostly, not why they do it. In particular when it comes to much of the marketing, advertising and public relations activity by organisations they tend to communicate what they do, sometimes they will go further by communicating how they do things, but very rarely why they do what they do.
However a change is afoot…
Some organisations such as Apple are now selling people the why and they have been doing so for a while now. People buy their products because they buy into their brand and the organisation that comes with it. There have been some other organisations such as IBM that have communicated why they do what they do, however Apple has made this question a key part of their corporate philosophy and strategy. They tell their consumers what they do and why they do it.
Now this explanation has been very organisation focused and you may feel this…
So i will give you a short and simple conclusion.
Whether you are trying to complete a project at work, university or you are sitting at home pondering about a certain problem. Remember to ask what, how and why.
— DS —